Friday, January 2, 2009

The Best Cake in the World, uh, in the Universe-Free's Sugar Bowl day!!! And in honor of all things "Sugah", I thought I would take this time to mention my beloved Ashley Macs.

How many times can I sing the praises of Ashley Macs Bakery? (this many)
As often as it takes to convince the world that at Ashley Macs you WILL find the worlds greatest dessert- Strawberry Cake.
It. Is. LOVE.
With icing on top.
(photo, Ashley Macs)
Ok, clearly, I am obsessed with the strawberry cake.
I do not have what you would call a sweet tooth. I will almost always take chips and dip -or better yet- a hunk of cheese-over something sweet. But I have a thing with strawberry cake.
Actally, I like to think of it more as a relationship.
It's love.
What more can anyone want?
A free slice?
Well, ok.
Ashley Macs is so certain that you will agree it is the best that right now they will convince you with one free slice of strawberry cake that is true love in this world.
Sweet heavenly bliss.
This article ran in the Birmingham News on December 19th
Read it, and learn what you have to do to get your free slice of cake.

Dishing with Ashley McMakin, owner of Ashley Mac's Catering
Posted by
Lynn Grisard Fullman -- Birmingham News December 19, 2008 3:00 AM
Ashley Mac's Catering,

759 Shades Mountain Plaza, Bluff Park,
3131 Bellwood Dr. (behind Starbucks and O'Carr's),
Cahaba Heights, 205-401-7321
News staff/Michelle Williams
Ashley McMakin, owner of Ashley Mac's Catering

Specialty: Home-style food with a gourmet twist -- plus incredible desserts.
What Sets This Business Apart From Others? The quality of our product and our commitment to exceptional customer service which generates comments like these: "I can't wait to eat your strawberry cake for every birthday for the rest of my life," "This is the best brownie I've ever eaten," "I would have licked my plate if I could have," "You and your entire team are so dependable and fun to work with and everything you create is always so delicious."
How Long Have You Been In Business?Since June 2007.

Explain The Business: The Bluff Park location is our original store which is a commercial kitchen and a storefront where we sell box lunches, frozen dinners, desserts and more and take orders for catering. There is no dine-in. Recently opened, our Cahaba Heights location is a pick-up store with a freezer full of frozen dinners and soups and a fridge of chicken salad, pimento cheese and cake slices. (You have to order the whole cakes and other stuff.) The new location was developed because we have a lot of clients who were driving all the way to Bluff Park from Mountain Brook and the 280 area, so this was a great way to service that side of town.
Honors: In The Birmingham News' "Birmingham's Best 2008" readers' poll, Ashley Mac's placed in the top five in five separate categories: Best Chef, Best Dessert, Best Take-Out, Best Pies and Best Bakery. Also, I was the featured chef for the March of Dimes' Signature Chefs event and was featured in an article, "Catering to Busy Lives," which ran on the front page of The Birmingham News Food Section in July '08.
What's New? We recently have introduced a line of reduced-fat menu items including shrimp and grits, Cajun fettuccini with shrimp and sausage, poppy-seed chicken, and white chicken chili - and there will be more to come in January. We also now ship our brownies and soon will be shipping our cakes and casseroles.
Job You'd Have If Not A Chef: I would be an anchor for the "Today Show" -- in my wildest dreams, that is.
Who Inspired Your Love For Cooking?My mom, Sandy King Deaton, is a fabulous cook and taught me all the basics when I was a kid. Food was always the central theme in any and every family get-together. I think I was 12 years old when I first read Southern Living. It is my wonderful husband, Andy McMakin, who inspired me to take my love of cooking to the professional level.
Your Mentor:Paula Deen. I have only briefly met her in person, but through her cookbooks and TV show, she is in my house and business every day.
Your First Cooking Memory: Sitting on the kitchen counter (and) cracking eggs for cookies when I was 4 years old.
Your Worst Cooking Disaster: When I first was married I was making homemade chicken fingers for my husband and I nearly burned down our condo from getting the oil too hot.
Restaurant-Related Thing You're Proudest Of: Having developed a wonderful staff who share our desire to continue to build Ashley Mac's into something special.
Favorite Food To Prepare: In general, people are usually cooks or bakers. People often ask me which I am, and I have to say both. It depends on what mood I am in. If I've had a long day and need to de-stress, I cook. I bake if I have a lot of energy -- and a sweet tooth.
Favorite Food To Eat: French fries.
What Would You Choose For Your Final Meal?Ashley Mac's strawberry cake and a tall glass of milk.
Favorite Food-Related Web Sites: and
Favorite Restaurant Other Than Your Own: Bottega Cafe in Southside.
Chef You Most Admire: Frank Stitt, a small-town guy making it big. I love it! And every one of his restaurants is to die for.
Favorite Spice: Cinnamon, particularly Mexican cinnamon from Penzeys Spices.
Favorite Herb: Basil, fresh.
Do You Cook At Home?If I'm lucky, two nights a week.
Kitchen Gadget You Couldn't Work Without: Food processor.
Most Disappointing Kitchen Gadget: Bake-Even Cake Strips. They wrap around cake pans to make the cake bake evenly (but) they don't work at all. So getting our cakes level is a company secret.
Food/Restaurant-Related Pet Peeve: Bad service, which is why at Ashley Mac's we make customer-service -- along with delicious food -- our highest priority.
Advice For Someone Outfitting A Kitchen: If you enjoy cooking, get top-of-the-line knives, gadgets and equipment; doing that is worth the extra money.
Worst Mistake Most Cooks Make: Always following a recipe exactly. A sign of a good cook is someone who constantly is tasting their creations and adding ingredients accordingly.
Advice For Pulling Off A Last-Minute Meal: Go through your fridge or pantry and find one or two things that can inspire a whole meal. For example, if you have some peppers and onions, just grab some chicken and make fajitas.
Your Best Cooking Tip: You don't need a lot of ingredients to make a delicious meal; simple is often much better.
Where Will You Be In 10 Years?A mom of three or four with a successful retail and Internet business line of Ashley Mac's.
Final Thoughts: Please come visit us in Bluff Park or Cahaba Heights and tell us that you read about us in the this article and and we'll give you a free slice of our famous strawberry cake.

(photo Leigh)
If you have not been to Ashley Mac's, you are really missing out. Besides the worlds-uh-universe's best cake, they also offers boxed lunches and to-go dinners that you can pick up at Ashley Mac's locations. Sweet.
For those that live out of town, I don't think the free slice of cake will apply unless you come by in person to claim it, but do check out the web site of Ashley Macs. They now offer shipping on their products!

And please tell them that you saw it on
Tales from Bloggeritaville.

Go! Eat Cake!
and finally....ROLL TIDE!


Tamara Jansen said...

Happy New Year! Wishing you many blessings in 2009 :)

Mari said...

I really need to come visit - you have so many great places around you!

Anonymous said...

I've got a strawberry cake in the kitchen right now left over from the New Years party- It was pretty good but I am sure that one is better!

Bama Belle said...

Oh I am going to have to go! Thanks for passing the article on! I will make certain to mention you!

Valarie Lea said...

You are so not helping my Alternate Eating Plan Missy!

ValleyGrande said...

That cake does look mighty "tasty". Hope you have a wonderful New Year!!!

DebraK from ~the Bunnies Bungalow~ said...

That looks delicious! I'd could probably eat the whole cake! Happy New year, DebraK

XoXo Punchy! said...

THAT looks delicious....and I AM TRYING to start my diet today...dang you!

Nicolle said...

That looks both delicious and beautiful!

Glitter and Bliss said...

Looks yummy........

nancygrayce said...

Man does that cake look good! Happy New Year!

Keetha said...

The Tide are SCARIN' THE DAYLIGHTS out of me - - - they are down 14 - 0, what's up with THIS!?!

Kirby3131 said...

I have never had strawberry cake! I think I need to start doing profiles like this in the Jacksonville area -- I know we have some fantastic food and eateries around here, but the only place I want to go is to your neighborhood! LOL

Anonymous said...

loved to hear what the pro thought was the best and worst kitchen gadget, great question!

And I am glad I am not close to Ashley Macs, that Strawberry Cake would be so tempting :-)

jennifer said...

My stars! but that looks yummy! I adore strawberry cake too.

Terri said...

I"m not a strawberry cake fan. But everything they make is good.

I'm MIA til the 6th. The holiday season is overwhelming work-wise, then hubbby's birthday is the 1st and ARAY's is 4th.

Today, the 3rd, I'm in Chattanooga for my nieces wedding. School starts back on Tues and I get my life, and my diet back. The inlaws live on Milano cookies, fudge, sugar cookies and coke.

Keetha said...

I was SHOCKED by Bama's loss to Utah. The ONLY positive thing I have to say about it is, I think it is one more piece of evidence that we need a playoff in NCAA football. I mean UTAH - - - if they can go undefeated and rise up to beat a power like Bama, they SHOULD have a chance at the title.

Now about my Colts and their overtime loss a couple of minutes ago to the Chargers in the wild card playoff game - - - - I am SICK. I think I've had a nervous breakdown, and the ONLY positive thing I have to say about that is, at least now I won't have to have another breakdown until next season.

Jessica said...


Abby said...

hey blog friend! i am finally able to re-enter blogland with a working computer!! wahoo!!! i've missed reading up on everyone.

clearly it's late and i should be sleeping, but had to come say hey and I LOVE STRAWBERRY CAKE!!!!!
hope you are doing great!

Rhoda @ Southern Hospitality said...

Hey, Leigh, never been to Ashley's, but this strawberry cake just may entice me in there. and I'm trying NOT to bring sweets home since Christmas is over. That looks fantastic! and I do love a good strawberry cake & have a voracious sweet tooth, so I know I will love it. I'll have to find out where the Cahaba Heights store is. YUm!

I hated that Bama lost the game too!

TROLL said...

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Anonymous said...

I looked at their web site but I don't see the strawberry cake, can we order it?
Nancy in North Carolina